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The Emerging Vision

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The Emerging Vision

The area’s missing piece

The O2 Centre and car park, and adjoining land, occupies a large site between Finchley Road and West End Lane. It is a hugely important part of the local area that we know isn’t being used well at the moment.

Since you shared your views on the future of the site in June 2019, our vision has grown more ambitious and we have been working with the London Borough of Camden, the local authority, to progress some really exciting ideas about a comprehensive transformation of the area.

To learn a bit more about the story so far and the site itself, please read this section .

What we really want, and what our previous engagement exercises have told us you want is:

A place that connects and creates communities, where everyone has space – to live, to walk, to shop, to work, to relax – and that is about people rather than cars.

So we have asked award-winning architects AHMM – people that have worked extensively in Camden and understand the area’s character – to consider all your comments and feedback and come up with some ideas for creating a new neighbourhood that:

  • Is a seamless connection between Finchley Road and West End Lane;
  • Has the green spaces and public realm that we know the area desperately needs;
  • Has the shops, homes, leisure and community facilities that this part of Camden wants and needs;
  • Create jobs and opportunities for local people;
  • Has its own identity and style but feels very much like this part of north London;
  • Has something for everyone , whether that’s a new home, a favourite shop or a new playground to explore;
  • Is safe, secure and open to all .
  • Sketch showing emerging masterplan of the area

    Our early draft of the masterplan comprises four key elements:

  • A residential neighbourhood – a new place to live as well as a new place to be. Inclusive, green and open to all, it could be defined by three major new open and public spaces;
  • A town square – the bustling commercial centre of the scheme. We imagine new shops and leisure facilities facing onto a lively public space that would also be a wide and welcoming entrance from Finchley Road.
  • A linear park – a long tree-lined park, running through the new neighbourhood, that brings everyone together
  • A green for all – another new park – the size of a traditional London square – surrounded by cafes and community facilities to give it life all year round.
  • We have described each of these in more detail here .

    Additional materials

    This engagement phase has finished

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